How do you boil down such an important day, packed full of inspiring wisdom and wonderful moments,  into a soundbite? Well, the short answer is you don’t!

“If I’d had more time, I’d have written a shorter letter!”***

Conventional wisdom says that very few people watch long videos online. In fact, depending on whose statistics you use, less than 25% to 50% of viewers will finish a video that’s over four minutes.

The “sweet zone” appears to fall between 20 and 90 seconds, with the first 10 seconds being critical if you are producing a marketing video. Still, shorter is key. I mean, who wouldn’t watch at least 20 seconds of a video with baby beagle howling?

But, often there isn’t the editing time available to cut down video further. So if you have more than 90 seconds worth of content, you have to take a hard look at your footage. Ask if that content that will actually hold people’s attention and then make the video as long as it needs to be. Luckily for me, Commencement 2012 was overflowing at the seams with “more than 90 seconds”-worthy content!

220 to 10

With wonderful words from multiple speakers to hours of pre- and post-ceremony gatherings, Commencement 2012 is a day to be remembered in more than a soundbite. From 220 minutes of footage down to less than 10, this video strives to capture the spirit and wisdom of such a great day.

Hopefully, all the graduates have a chance to glimpse themselves (and maybe even a family member or two) somewhere in the film while enjoying highlights from the day’s illustrious speakers!


***Who said this quote?

Believe it or not, there’s an entire website dedicated to researching quotations! This is their post about this specific quote.