Did you know that, according to the AP, 30-second ad spots for the Super Bowl sold for as much as $35 million?! I bet you and I can come up with better ways to spend that cash.
Astronomical price aside, as in previous years, there were some innovative ads, some notable ads, some offensive ads, and a whole bunch that I couldn’t remember 30 seconds after I saw them (for those, so much for a decent return-on-investment)! I loved the VW ads with the dogs and the entire Hyundai team singing the Rocky theme. There were plenty of celebrity cameos that may or may not have sold anything, but it kept the star or stars in our limelight. Clint Eastwood’s halftime speech and McDonald’s Ronald McDonald House commercials pulled every appropriate heart-string.
Of course, we also had the usual plethora of “sex sells” ads. Sigh. Apparently, only David Beckham’s underwear got the notice that women watch sports, too. Even Best Buy managed to completely ignore all female technical inventors in its ad. And the local political ads (that we missed around DC–thank goodness) were apparently a new brand of mud-slinging offensive. On Twitter, you could even find a hashtag to respond to the worst Super Bowl ads: #notbuyingit. There are a number of users working on consolidating the responses so you can more easily read through them. In the meantime, use your social media time to check out: https://twitter.com/#!/search/%23notbuyingit.
So if you missed the ads and want to participate in the laughter or political commentary, you can make those advertisers’ day by watching them online:
- VW – Dogs, dogs, and more dogs!
- VW: The Dog Strikes Back – Dog working out to be able to chase the VW bug
- VW: The Bark Side Teaser – Don’t know when this one aired, but I love it! It’s dogs barking “The Imperial March” from Star Wars
- Hyundai: All for One - Rocky theme sung by everyone
- Audi: Vampire Party – Vampires go poof in headlights
- Honda: Matthew’s Day Off – Overly hyped beforehand, but worth a watch
- GoDaddy.com, Kia, Fiat, H&M – let’s get a little more creative than “sex sells” next time!
- Teleflora’s “Give [her flowers] and she’ll receive” – what she’ll receive I’m not allowed to say in polite company.
- Best Buy – men invent and women sell!
Which ones did you love or hate?